'I'm lost, I'm broke / I'm ugly, I'm old / Got an empty that nothing can fill in my soul / I'm dumb, I'm numb / I'm weird I'm scared / Not pretty enough to be repaired / Can't win, can't change / All I do is fail / Can't put my crazy back on the shelf,' Brice sings. It's a stunning purge that completes the conscience of this album. Over little more than a piano, fans find Brice spilling all the tea on his insecurities. The Tom Douglas and Scooter Carusoe written 'Lies' digs even deeper.

He doesn’t understand why people would be mean or rude. While not quite 6-foot, 10-inches tall (the internet says 6-foot, 3-inches), Brice is still able to take care of himself physically, but he knows that's not the case for those most affected by social media bullying. So then with “Sons and Daughters” it was like I could see that happening via social media.” 'I’d get ganged up on because I was so big, they knew they had to come like 50 of ‘em. A lot of it was mental,' Brice says in the context of 'Sons and Daughters' and 'Lies.' “I went through a time … where I was bullied really hard through middle school. “ A Woman Like You” (2011) was his first pivot, coming after his vocal introduction on the hit “Love Like Crazy.” “ I Drive Your Truck” showed his extraordinary storytelling abilities, but “ I Don’t Dance” (2014) is the song that first found him looking inward. That's where the married father lives during the signature songs on Hey World. Since debuting with “She Ain’t Right” in 2007, the 41-year-old Brice has proven to be a dynamic vocalist, capable of infusing his country style with R&B, soul and country-rock. “It was nice to be able to let go of the reins for a minute and let my ears rest and hear stuff fresh.” “So Ben went and made a really groovy, groovy, groovy record,” Brice tells Taste of Country. 'So he said, 'Oh yeah, I’d love to come have a beer backstage.’ I’m like 'Nah, brother I’m not talking about coming back here to have a beer’' The pandemic forced him to give up control to a point, but really he just decided to trust a man who he calls his professional soul mate.

Mixing, mastering, sequencing - none of it happened without the singer signing off. Previously, Brice says he was in the room for every micro-decision. The reason that changed on Hey World is that Brice let co-producer Ben Glover take control.

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